The Florida freezes have finally arrived in Central Florida. What does this mean? The sod has officially gone dormant and turned brown. Even though the sod is brown and still able to install and slowly take root. Most Central Florida homeowners do not want to have brown (dead looking sod) installed, we don't blame them.

We thought we would share with our sod grass and turf customers what we do in the off season to help us keep busy until the sod looks lush and green again. We started a fishing clothing line called FISHY ITCHY - THE ITCH TO FISH! Silky Soft Performances for hardcore anglers. How did we come up with FISHY ITCHY? 

The Tarpon. Silver King. Megalops. King Splash. The King. If you haven't noticed, we chose the King (Tarpon) as our logo because the 24/7 ITCHINESS it always provides us. Our founders grew up two miles from “The Tarpon Capital of the World” Boca Grande, Florida. Every summer, we were able to experience the fight from the King with family and friends. Whenever a friend or family member felt their first hit, a new feeling was always noticeable: THE ITCH TO FISH! It's time to take the plunge and join the ITCHY nation, your ITCH TO FISH will thank you. STAY ITCHY CATCH FISHY.

Now that you know a little bit about FISHY ITCHY - THE ITCH TO FISH! Check out our website at www.fishyitchy.com, probably be the best decision you'll make all day. Besides choosing Sod Masters, Inc. as your new sod provider. 

We are offering Central Florida homeowners the chance to save big with our SPRING GREENING Coupon! Homeowners will receive 10% off their entire purchase. All you have to do is mention this coupon to receive the discount.

Why are we offering this in January? Because it's never too early to prepare for SPRING GREENING! Place your order now and have it delivered on your specific day and time in March before March Madness happens.

P.S. - We are referring to the Sod March Madness, not college basketball March Madness

PASADENA — Monday’s BCS title game between Auburn and Florida State will be played at a different level than Wednesday’s 100th Rose Bowl. That is because the field will be a few inches higher. Rose Bowl officials plan to roll new grass atop the current field.
“It’s done because the field is a stage for the athletes,” Rose Bowl general manager Darryl Dunn said. “Everybody, the Tournament of Roses, ourselves, want the field to be perfect. The only way to make it perfect is for it to be perfectly new.”
Two hours after the completion of Michigan State’s 24-20 victory over Stanford in the 100th Rose Bowl, grounds crew members began shaving the field so that there was very little grass remaining on the lush green field. Then truckloads of new grass, in rolls, entered the stadium and workers began rolling it on to the existing grass. “It’s really thick and heavy and our grounds crew is fantastic,” Dunn said. “It has to hold the weight for all these big football players.”

The Rose Bowl did the exact same thing four years ago when Alabama defeated Texas in the BCS title game, six days after Ohio State defeated Oregon in the 2010 Rose Bowl. “They wanted us to do it four years ago and we were a little circumspect,” Dunn said. “It worked out phenomenally. One of the best things going for us is Southern California’s great weather. We’re all gung-ho and excited.” No rain or extreme weather is forecast for the four days before Monday. One thing Dunn’s crew will have to do is raise the goalposts. “It’s a tall task, but the Rose Bowl is special,” Dunn said. “We’re very, very proud of our facility and we’re very proud of our field. We want athletes playing on Monday to be on the best field possible.”

After Monday’s game, the new grass will be rolled off the field and what is left of the grass underneath will be allowed to regrow in time for the 2014 football season.